Buoyed by her “Bad Blood” buzz, the star scores her 25th week at the summit.
Taylor Swift is again the week’s top music act in the U.S., rising 2-1 on the Billboard Artist 100 (dated May 30), fueled by the start of her new single, “Bad Blood.”
The Artist 100 is the first weekly survey dedicated to measuring artist activity across Billboard’s most influential charts, including the Billboard Hot 100 songs chart, Top Album Sales and the Social 50. The Artist 100 blends data measuring album and track sales, radio airplay, streaming and social media fan interaction to provide a weekly multi-dimensional ranking of artist popularity.
Swift scores her record-extending 25th week atop the Artist 100. As her new Kendrick Lamar-assisted single “Bad Blood” re-enters the Hot 100 at No. 53 following the premiere of its celebrity-studded video at the start of the Billboard Music Awards Sunday (May 17), she gains by 8 percent in overall activity on the Artist 100. She logs a 29 percent surge in social reaction (also claiming a 23rd week at No. 1 on the Social 50 chart) and a 23 percent increase in digital song sales, according to Nielsen Music.
Rounding out the Artist 100’s top five, Maroon 5 bumps 5-2; Wiz Khalifa holds at No. 3; Ed Sheeran lifts 6-4; and The Weekend climbs 8-5.