Diet Coke + Red Tour
March / 07 / 2013

Check out this video exclusive from ET on the set of Taylor’s Diet Coke commercial! She speaks about why she signed on as the face of Diet Coke, some of the things we can expect on the Red tour and why her relationship with the fans is so strong amongst other things.

Taylor Swift’s Unexpected Obsession

Taylor Swift says she’s a big fan of Diet Coke – in fact she’s a little obsessed — and the synergy gods must’ve been listening, because the Grammy winner has teamed up with the beverage company for a long-term partnership, including the Stay Extraordinary campaign and her first-ever Diet Coke commercial, shot in Nashville. Only ET is behind the scenes…

“If you would ask all my friends and probably most of my fans what would make the most sense — what is Taylor obsessed with as far as a product to partner with and a company to partner with? — they would say Diet Coke, because it’s a big part of my life,” muses Taylor. “I’m a big Diet Coke fan. … It’s really a good thing.”

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