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Mar 5, 2012

The Lorax Debuts With $70.7 Million

The numbers for The Lorax have arrived and they’re looking great! It debuted with an earning of $70.7 million in the box office this weekend, making it the eight highest debut ever for an animated movie. MTV reports the following:

Taylor Swift can now add “box-office champion” to her list of accolades. “Dr. Seuss’ The Lorax” scored huge numbers at theaters this weekend, ending up with an outstanding $70.7 million take and the biggest weekend of 2012 so far.

Dr. Seuss’ little environmentalist surpassed all expectations on the way to its record-breaking bow; the film also contributed to a solid weekend on the whole, with ticket revenues up 27 percent from the same period last year.

With stars like Swift, Zac Efron, Ed Helms and Danny DeVito populating the cast, “The Lorax” not only had the benefit of being the first big-budget family release of the year, but also one with major stars.

Jeff Bock, senior box-office analyst for Exhibitor Relations, told MTV News that March has recently been a month made for strong animated openings, so the success of “The Lorax” isn’t exactly shocking.

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Congrats to the cast and crew of The Lorax on the success!

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