March / 27 / 2015

Taylor’s latest fragrance Incredible Things is nominated in Fragrance Foundation’s 2015 Consumer Choice Awards for Women’s Popular Fragrance. The 2015 Awards will be held in New York City at Lincoln…

December / 12 / 2014

A new behind the scenes video from Taylor’s latest fragrance Incredible Things was just released. She talks about how she created and named the fragrance. Be sure to watch it…

November / 06 / 2014

The first commercial for Taylor’s new fragrance Incredible Things has been released. Be sure to watch the video below!

October / 01 / 2014

It has been announced that Taylor will be launching her fourth fragrance “Incredible Things“. The perfume will be exclusively available in Australia on November 23rd. Click here for more details,…

December / 22 / 2013

We’ve added some behind the scenes photos from the Taylor by Taylor Swift fragrance photo shoot to the gallery! This is one of our favorite photo shoots and it’s always…

December / 06 / 2013

Taylor has released a second version of her fragrance Taylor for the holiday season, and with it a new ad. You can view it below, and check at your local…

December / 03 / 2013

We are giving away one 13 Days of Taylor Fragrance Flight Package! Leave a comment below naming one product in the package to be entered to win! This giveaway is…

December / 01 / 2013

It’s finally December, and as a way of counting down to Taylor’s birthday, her official store is releasing a new item daily. With many thanks to Taylor Nation, we were…

October / 31 / 2013

Part two of the ad for Taylor’s newest fragrance has been released! It features new footage from the fragrance’s shoot, so take a minute to check it out.

October / 17 / 2013

A new behind-the-scenes video for Taylor’s fragrance has been released on Facebook today. Take a peak below! Post by Taylor Swift Fragrances UK & Ireland.