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Posted on
Sep 11, 2019

Taylor to Perform at the Melbourne Cup

Taylor will be performing in Australia this November! She will be performing two songs at the Melbourne Cup. Tickets are on sale now!

In a major coup for the Victoria Racing Club, Taylor Swift will perform at the Melbourne Cup on November 5.

“I can’t wait to come to Melbourne, and I can’t wait to come to the Melbourne Cup,” Swift told promoter Michael Gudinski, who sealed the deal for the VRC, at an invite-only show in Paris this week. “I’ve heard so much about the race.”

The Shake It Off icon will perform two songs from her new album Lover in lead-up to the world-famous $8 million race.

It will be her only Australian performance.

Swift will perform in the Mounting Yard, which means she will be visible to anyone with a general admission ticket.

Gudinski, who was in Paris with wife Sue to meet with Swift and her management team, said securing Swift is “a massive statement for the VRC,” and his company, Mushroom Events.

He added: “It will be amazing, and it will put more worldwide focus on our great race. It sets the bar really high for the future, but it also means the entertainment industry and music business sees the level we’re working at.”

Gudinski credited the deal with good timing, as Swift will be in Asia on a promotional tour in November, and his sellout run of stadium dates with the pop queen four years ago.

Swift — who has sold more than 50 million albums and 150 million singles worldwide — is one of the most successful artists of all time.

Victoria Racing Club chief executive Neil Wilson said her appearance would bolster the Cup’s growing international exposure.

“Melbourne Cup Day is the most celebrated day on Australia’s major event calendar and with a reach of one billion people globally, it’s only fitting the VRC welcomes the world’s most celebrated star for the event,” he said.

“To think you can come to Flemington and watch not only the race that stops a nation but see one of the world’s biggest, if not the biggest, entertainer perform for the cost of a general admission ticket is phenomenal.

“We look forward to welcoming Taylor Swift to our wonderful event.”

Gudinski said the Swift deal took several weeks to lock down.

“It’s about working through and trying to manage what the event wants … and what the artist is prepared to do,” he said. “There’s quite a lot of tentacles and things behind the scenes.

“But I couldn’t be prouder of Mushroom Events, and happier for the VRC.”

Last month, the Herald Sun revealed discussions to bring Swift, Shawn Mendes or Camila Cabelo to perform at the Cup.

Confirmation she will be trackside is expected to spark a ticket rush as sports and music fans from near and far to flock to Flemington for the event.

Aussie acts including Birds of Tokyo and Dean Lewis will also play during Melbourne Cup Carnival at Flemington.

To buy tickets head to: www.flemington.com.au


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