Taylor fans have a new destination for unique and never seen Taylor Swift videos, Taylor Swift NOW – only on AT&T. Taylor Swift NOW is a video experience created exclusively by AT&T and Taylor that will showcase unique videos, concert performances, behind-the-scenes footage and more from the Taylor Swift archives. This is AT&T’s first-ever specially curated video catalog.
Launching soon, Taylor Swift NOW is organized in themed chapters and packed with special glimpses into Taylor’s life and work spanning her entire career. This will include original content with commentary from Taylor herself.
After its launch, Taylor Swift NOW will be updated regularly with new videos and chapters for special events, including select songs from her upcoming performance at DIRECTV’s Super Saturday Night concert.
Taylor Swift NOW will be available exclusively to AT&T customers across all of our video platforms: DIRECTV, DIRECTV NOW and U-verse later this year. This puts Taylor Swift NOW in the hands of more than 25 million video customers (as of 3Q16), with more to come following the launch of DIRECTV NOW. Taylor Swift NOW will also be available through those platforms’ apps for streaming on-the-go. AT&T wireless customers can stream the content data free.