Taylor is featured in Keds’ new Fall campaign, Ladies First! The campaign will be celebrating female empowerment and will be featured in digital and print ads in publications such as Nylon and Refinery 29. Read more about the new campaign below and check out the first ads in the gallery!
Keds is putting “Ladies First,” in a new global brand platform featuring Taylor Swift.
“A new generation of women has been leading an exciting cultural shift redefining the conversation about equality and female empowerment,” said Chris Lindner, president of Keds. Lindner said Keds was created in 1916 to give women accessible footwear “to allow them to be who they wanted to be and go where they wanted to go.”
“Ladies First is a celebration of amazing women like Taylor Swift who are blazing new trails everyday,” said Lindner. Swift has been featured in Keds ads since 2013.