Taylor By Taylor Swift
May / 29 / 2013

Taylor will be launching a new fragrance in June! It was revealed exclusively to People Magazine that Taylor has a created a new fragrance named Taylor by Taylor Swift. The new fragrance seems very different from Wonderstruck and Wonderstruck Enchanted, as Taylor describes it as a more grown up modern fragrance. The design for the bottle also features one of Taylor’s favorite accessories, pearls! Check out the promotional photo for the fragrance below!

Between the world tours, Keds partnership, awards show sweeps and Instagramming her cat, we don’t know how Taylor Swift finds time to come out with new fragrances.

And yet, she does. The singer follows up her Wonderstruck and Wonderstruck Enchanted scents with Taylor by Taylor Swift, a scent which Swift calls “a mix of a lot of things: It’s sweet, it’s sophisticated, it draws you in. It’s really my way of translating classic, yet modern, into a perfume.”

Swift says that each of her fragrances has reflected a time in her life, so this one is a little more grown up. “My first two fragrances were more about fairytales,” she says, “but this fragrance is more about my own style, so I wanted the name to be more personal.”

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