Exciting news! The video for “Safe & Sound” is set to debut globally on February 13th at 7:54 p.m. ET on MTV and exclusively at Taylorswift.mtv.com! CMT and VH1 will also show the video after the premiere, so be sure to catch it!
Viacom and Taylor Swift have partnered for MTV’s first global music video premiere, presenting the debut of Swift’s “Safe & Sound” music video from “The Hunger Games” soundtrack across the Viacom Music Groups’ many channels and platforms.
The video, set to air Feb. 13, could reach as many 600 million households around the world, according to Van Toffler, President of Viacom Music & Logo Group.
“I’m not sure we’ve ever done a global artist video premiere across all of our channels domestically much less globally,” Toffler told TheWrap. “What a great way to reach hundred of millions of people around the world and let them know about a movie and song.”