Taylor will serve as the first ever Global Record Store Day Ambassador! Taylor has done Record Store Day (RSD) deals in past years and RSD will return for the 15th year on its anniversary, April 23rd. As part of the celebration, Taylor will release a special RSD 2022 vinyl. You can read Taylor’s statement as an ambassador below!
Taylor Swift has been announced as the first-ever global ambassador of Record Store Day.
Launched back in 2008, RSD will return for its 15th anniversary event on Saturday, April 23 after hosting two vinyl ‘drop’ dates in 2021.
Today (January 20), organisers revealed that Swift – who’s released exclusive RSD records in the past – will serve as their Global Record Store Day Ambassador. She’ll also release a “special” RSD 2022 vinyl as part of the celebrations.
“I’m very proud to be this year’s Ambassador for Record Store Day. The places where we go to browse and explore and discover music new and old have always been sacred to me,” the singer explained in a statement.
“Record stores are so important because they help to perpetuate and foster music-loving as a passion. They create settings for live events. They employ people who adore music thoroughly and purely.”
Swift went on to acknowledge the “rough few years” that independent record shops have faced as a result of the COVID pandemic, adding: “We need to support these small businesses more now than ever to make sure they can stay alive, stay eccentric, and stay individual.
“It’s been a true joy for me to watch vinyl sales grow in the past few years and we, the artists, have the fans to thank for this pleasant surprise. Happy Record Store Day, everyone! Stay safe out there.”
Carrie Colliton, co-founder of RSD, said: “The role of RSD Ambassador is, of course, something we take seriously in the sense that it helps us do our job of shining a light on these special places.
“We’re pretty picky about the people we invite to ‘wear the sash’, and we always want to make sure those Ambassadors genuinely love record stores and are creative about ways to celebrate them. But mostly it’s a title we want people to have fun with, and we know that our RSD 2022 Ambassador loves having fun, loves music, and loves record stores.”
🚨News🚨 Taylor Swift (@taylorswift13) is this year’s global Record Store Day ambassador! She’ll also be marking the occasion with a special release. #RSD22 https://t.co/RHgR4ADftV pic.twitter.com/qpWLmC77Jt
— Record Store Day UK (@RSDUK) January 20, 2022