Taylor will be headlining the DIRECTV Super Saturday Night in Houston before Super Bowl 2017. The 64,000 square-foot venue will be customized for ultimate Taylor Swift fan experience. Tickets will be available through AT&T promos – more details to come!
AT&T* signed a major, exclusive multi-year, multi-faceted deal featuring performances and content with 10-time GRAMMY® award-winning singer, songwriter, musician and producer Taylor Swift.
As part of the deal with AT&T, Taylor Swift will headline DIRECTV Super Saturday Night in Houston the night before the Big Game. This is the 12th annual DIRECTV event leading up to the biggest sporting event of the year, and the 1st time Taylor Swift will perform during the festivities.
AT&T will share more details on the new multi-year relationship in the near future.
Taylor Swift, the only woman in Grammy history to ever win Album of the Year twice, will provide fans with the ultimate experience Saturday, Feb. 4, at a custom made 64,000 square foot venue in Houston created especially for this event. Fans will have access to tickets through a series of exclusive AT&T promotions and campaigns.
“We’re thrilled to reach a deal to bring Taylor and her unique talents to her fans and our customers in new and exclusive ways,” said John Stankey, CEO, AT&T Entertainment Group. “And we’ve thrilled attendees during the Big Game weekend for the last 11 years with A-list parties and the hottest performing music artists around, so 2017 will be our very best.