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  “Shake It Off” Certified 9x Platinum In US; “State Of Grace” Now Gold
 

Taylor Swift’s lead “1989” single is within 1 million units of a diamond certification.

Taylor Swift continues to move toward her first diamond certification in the US.

“Shake It Off,” the lead single from her 2014 album “1989,” just went 9x platinum.

Issued by the RIAA on June 8, 2017, the certification confirms 9 million US units. Each unit is equal to 1 paid download or 150 streams.

In reaching 9x platinum, “Shake It Off” breaks the tie it had with the 8x platinum “Love Story” and becomes Swift’s most-certified single in America.

It also moves within 1 million units of a coveted diamond (10x platinum) honor.

— June 8 also brought a certification for Swift’s “State Of Grace.” The “Red” album track received a gold honor, which signifies 500,000 units.

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  English Journal Scans
 

Taylor is on the April 2017 cover of the Japanese magazine, English Journal! Full scans are available in the gallery. Pick up your copy at Japanese newsstands now!


  Taylor’s Super Saturday Night Performance Available on Taylor Swift NOW
 

AT&T* is debuting Part 1 of Taylor Swift’s performance at the DIRECTV NOW Super Saturday Night concert. View it exclusively on Taylor Swift NOW starting today.

The 3-part special will include Taylor performing her haunting hit “I Don’t Wanna Live Forever (Fifty Shades Darker)” for the first time live – accompanied onely by her acoustic guitar. This never-before-seen series will also feature hits like “Bad Blood” and “Shake It Off.” The second and third parts will be added over the next few weeks.

The concert was filmed live in front of 9,000 people in Houston on Feb. 4, at Club Nomadic, a custom-built 60,000+ square-foot venue. It is part of Taylor’s multi-year, multi-faceted deal with AT&T that includes content and performances.

“The future of entertainment centers on how artists interact with their fans. We’re working with Taylor on new and different ways she can connect with them,” said Brad Bentley, executive vice president and chief marketing officer AT&T Entertainment Group.

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  “BAD BLOOD” EARNS 5X PLATINUM CERTIFICATION IN US
 

Taylor Swift’s “Bad Blood” receives a 5x platinum award in the United States.

The fourth single from Taylor Swift’s Grammy-winning “1989” just ascended to a new multi-platinum tier in the United States.

Swift’s “Bad Blood” was certified 5x platinum on February 21, 2017.

The certification confirms 5 million in US units. Each unit is equal to 1 paid download or 150 streams.

The first five radio singles from “1989” all hold multi-platinum certifications in the US. Sixth single “Out Of The Woods” is platinum, while seventh single “New Romantics” is gold.

Album track “Welcome To New York” also holds a gold honor in the US.

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  “I Don’t Wanna Live Forever” Music Video
 

The music video for Taylor and Zayn’s duet, I Don’t Wanna Live Forever, has been released! This track is featured in the film Fifty Shades Darker that hits theaters on February 10th! Watch the video below and see the screen caps in our gallery!


  Candids – November
 

Taylor was spotted at different places in New York City this week, celebrating Lorde’s birthday and with her brother, Austin. Check out the candids in the gallery!

November 7 – Leaving her apartment in New York City, New York
November 7 – Heading to Lorde’s birthday party at Carbone in New York City, New York
November 7 – Leaving Carbone in New York City, New York
November 7 – Arriving at her apartment in New York City, New York


  Forbes Names Taylor #1 Highest Paid Woman in Music in 2016
 

Taylor was named #1 in highest paid woman in music, edging out Adele, Madonna, Rihanna, and Beyonce. Taylor’s $200 million haul from the 1989 Tour also broke previous all-time North American touring record, set by the Rolling Stones in 2005. She also had endorsements with Apple, Keds, Diet Coke, and recently inked a deal with AT&T.

One of the big singles on Taylor Swift’s 1989 is “Wildest Dreams”—a phrase that applies just as well to her recent earnings as the song. Swift pulled in $170 million over the past year, making her the highest-paid woman in music.

The bulk of her career-best haul came from her 1989 Tour, which grossed over a quarter of a billion dollars. More than $200 million of that came in North America, where Swift shattered the Rolling Stones’ record. She padded her total by moving more than 3 million album equivalents during our scoring period and shilling brands including Keds, Diet Coke and Apple.

“She has been building her fan base for years, and that fan base crosses multiple market segments,” says entertainment attorney Lori Landew of Fox Rothschild. “It’s this ability to appeal to younger and older audiences, and those in between, that makes Taylor such a sure bet with both concert promoters and brands who want to affiliate with her and with the community she has cultivated.”

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  1989 Certified 6x Platinum in the United States
 

Taylor Swift’s “1989” earns a 6x platinum certification in the United States.

The reigning Grammy winner for Album of the Year has officially reached a new multi-platinum tier in the United States.

According to the RIAA, Taylor Swift’s “1989” reached 6x platinum status on October 19, 2016.

The 6x platinum certification confirms 6 million in US album units. Each unit is equal to 1 sale, 10 track sales or 1500 track streams.

Whereas many newly certified albums are generating the majority of their units from track sales and streams, it is worth noting that “1989” has sold roughly 6 million pure US copies in the United States. Its certification is therefore as much of a “pure sales award” as one should expect to see in 2016.

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  Candids – October
 

Taylor was spotted with her friends Cara Delevingne, Suki Waterhouse, Serena Williams, Lorde, Dakota Johnson, Zoë Kravitz, Martha Hunt, Lily Donaldson, and Karlie Kloss in New York City over the past few weeks. See our gallery for more candids!

October 11 – Leaving the Waverly Inn restaurant in New York City, New York
October 12 – Heading to a private Kings of Leon concert in New York City, New York
October 12 – Leaving the Le Poison Rouge in New York City, New York
October 12 – Arriving at The Bowery Hotel in New York City, New York
October 12 – Leaving The Bowery Hotel in New York City, New York
October 13 – Out for dinner in New York City, New York
October 13 – Leaving a restaurant in New York City, New York
October 13 – Heading to the Bowery Ballroom in New York City, New York
October 13 – Leaving the Bowery Ballroom in New York City, New York
October 23 – Arriving at Drake’s birthday party in West Hollywood, California



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