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AT&T* is debuting Part 1 of Taylor Swift’s performance at the DIRECTV NOW Super Saturday Night concert. View it exclusively on Taylor Swift NOW starting today.
The 3-part special will include Taylor performing her haunting hit “I Don’t Wanna Live Forever (Fifty Shades Darker)” for the first time live – accompanied onely by her acoustic guitar. This never-before-seen series will also feature hits like “Bad Blood” and “Shake It Off.” The second and third parts will be added over the next few weeks.
The concert was filmed live in front of 9,000 people in Houston on Feb. 4, at Club Nomadic, a custom-built 60,000+ square-foot venue. It is part of Taylor’s multi-year, multi-faceted deal with AT&T that includes content and performances.
“The future of entertainment centers on how artists interact with their fans. We’re working with Taylor on new and different ways she can connect with them,” said Brad Bentley, executive vice president and chief marketing officer AT&T Entertainment Group.
The music video for Taylor and Zayn’s duet, I Don’t Wanna Live Forever, has been released! This track is featured in the film Fifty Shades Darker that hits theaters on February 10th! Watch the video below and see the screen caps in our gallery!
Taylor was named #1 in highest paid woman in music, edging out Adele, Madonna, Rihanna, and Beyonce. Taylor’s $200 million haul from the 1989 Tour also broke previous all-time North American touring record, set by the Rolling Stones in 2005. She also had endorsements with Apple, Keds, Diet Coke, and recently inked a deal with AT&T.
One of the big singles on Taylor Swift’s 1989 is “Wildest Dreams”—a phrase that applies just as well to her recent earnings as the song. Swift pulled in $170 million over the past year, making her the highest-paid woman in music.
The bulk of her career-best haul came from her 1989 Tour, which grossed over a quarter of a billion dollars. More than $200 million of that came in North America, where Swift shattered the Rolling Stones’ record. She padded her total by moving more than 3 million album equivalents during our scoring period and shilling brands including Keds, Diet Coke and Apple.
“She has been building her fan base for years, and that fan base crosses multiple market segments,” says entertainment attorney Lori Landew of Fox Rothschild. “It’s this ability to appeal to younger and older audiences, and those in between, that makes Taylor such a sure bet with both concert promoters and brands who want to affiliate with her and with the community she has cultivated.”
Taylor Swift’s “1989” earns a 6x platinum certification in the United States.
The reigning Grammy winner for Album of the Year has officially reached a new multi-platinum tier in the United States.
According to the RIAA, Taylor Swift’s “1989” reached 6x platinum status on October 19, 2016.
The 6x platinum certification confirms 6 million in US album units. Each unit is equal to 1 sale, 10 track sales or 1500 track streams.
Whereas many newly certified albums are generating the majority of their units from track sales and streams, it is worth noting that “1989” has sold roughly 6 million pure US copies in the United States. Its certification is therefore as much of a “pure sales award” as one should expect to see in 2016.
Taylor was spotted with her friends Cara Delevingne, Suki Waterhouse, Serena Williams, Lorde, Dakota Johnson, Zoë Kravitz, Martha Hunt, Lily Donaldson, and Karlie Kloss in New York City over the past few weeks. See our gallery for more candids!
Taylor will be headlining the DIRECTV Super Saturday Night in Houston before Super Bowl 2017. The 64,000 square-foot venue will be customized for ultimate Taylor Swift fan experience. Tickets will be available through AT&T promos – more details to come!
AT&T* signed a major, exclusive multi-year, multi-faceted deal featuring performances and content with 10-time GRAMMY® award-winning singer, songwriter, musician and producer Taylor Swift.
As part of the deal with AT&T, Taylor Swift will headline DIRECTV Super Saturday Night in Houston the night before the Big Game. This is the 12th annual DIRECTV event leading up to the biggest sporting event of the year, and the 1st time Taylor Swift will perform during the festivities.
AT&T will share more details on the new multi-year relationship in the near future.
Taylor Swift, the only woman in Grammy history to ever win Album of the Year twice, will provide fans with the ultimate experience Saturday, Feb. 4, at a custom made 64,000 square foot venue in Houston created especially for this event. Fans will have access to tickets through a series of exclusive AT&T promotions and campaigns.
“We’re thrilled to reach a deal to bring Taylor and her unique talents to her fans and our customers in new and exclusive ways,” said John Stankey, CEO, AT&T Entertainment Group. “And we’ve thrilled attendees during the Big Game weekend for the last 11 years with A-list parties and the hottest performing music artists around, so 2017 will be our very best.