Taylor will be teaming up with Diet Coke to promote the soda. It’s really awesome, especially since she always talks about it when it comes to food. We can’t wait to see what will come from this partnership, so make sure to stay tuned to find out!
Pepsi has Beyonce and Sofia Vergara , and now Coke has Taylor Swift.
The 23-year-old singer will partner with Diet Coke on a series of branding initiatives, Ad Age has learned. It’s not clear how Diet Coke will use Ms. Swift, though it’s likely she will become a brand ambassador of sorts, with the partnership going beyond simply 30-second TV spots. However, executives close to the company noted she will not be involved in the company’s Super Bowl campaign . A Coca-Cola spokeswoman declined to comment.
Looks like the link you posted isn’t working. Here’s the link to the Taylor-Diet Coke story.
http://adage.com/article/news/diet-coke-signs-taylor-swift-brand-ambassador/239418/
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