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Taylor and Diet Coke Team up with iHeartMedia for Album Release Takeover
Taylor and Diet Coke team up with iHeartMedia for the release of 1989. She is scheduled to appear on several television and radio shows during the release week. Read more about it in the article below!
Taylor Swift and Diet Coke are teaming up for unprecedented programming events with iHeartMedia to celebrate the release of Swift’s highly anticipated, fifth studio album, 1989, on October 27. Together, Swift and Diet Coke will take over every Premiere Networks-syndicated CHR (Contemporary Hit Radio) show and its digital platforms during the week of Taylor’s album launch.
Swift will kick off the week by guest-hosting American Top 40 on October 25 and 26 and being featured on Direct From Hollywood with Ryan Seacrest on October 27. She will also appear as a special guest during On with Mario Lopez on October 29.
On October 30, Diet Coke will present Swift co-hosting On Air with Ryan Seacrest for the show’s entire four-hour broadcast live from New York City, sharing exclusive details about 1989. This will be the first time an artist co-hosts the entire radio program, as well as the first time the full show is presented by a single brand. To bring fans closer to the experience, Diet Coke is hosting the Ultimate 1989 Fan Party LIVE from iHeartRadio’s NYC studios during the broadcast.
Two new sneak peek videos from Taylor’s appearance on The Ellen Degeneres Show have been released. She looked beautiful and it looks like it’s going to be so funny. The full episode will be airing Monday, October 27th. Be sure to watch the videos below!
A behind the scenes video from Taylor’s Target commercial has been published. She talks about why she gave Target the deluxe version of the album and we can see more footage from the commercial. You can watch it below!
10/23 - Jimmy Kimmel Live
10/24 - We Can Survive Benefit Concert
10/24 - Alan Carr: Chatty Man
10/25 - American Top 40
10/26 - American Top 40
10/27 - 1989 Album Release
10/27 - Good Morning America
10/27 - CMT Canada
10/27 - The Ellen Degeneres Show
10/28 - Madame Tussauds Wax Figure Unveil
10/27 - The Voice
10/28 - The Voice
10/28 - Late Show With David Letterman
10/29 - Scholastic Web Chat
10/29 - The View
10/29 - On with Mario Lopez
10/30 - Good Morning America
10/30 - On Air with Ryan Seacrest
10/31 - Elvis Duran and The Morning Show
10/31 - The Kane Show
10/31 - The Johnjay & Rich Show
11/01 - Saturday Night Online Live with Romeo
11/01 - iHeartRadio Countdown with Mario Lopez
11/01 - iHeartRadio Countdown with Romeo
11/02 - Weekend Top 30 with Hollywood Hamilton
11/02 - Club Kane
11/03 - The Voice
11/23 - Incredible Things Fragrance Launch
12/05 - KIIS FM Jingle Ball
12/12 - Billboard Women in Music Awards
12/12 - Z100 Jingle Ball