Prnewswire.com posted an article about Taylor being the new face of CoverGirl. You can read it here below. They also included a new gorgeous picture from the CoverGirl photoshoot (click on the banner above to view it) and a video, which also features Taylor’s CoverGirl commercial!
On the year that marks the beauty giant’s 50th anniversary, COVERGIRL cosmetics announces multi-platinum artist and 4-time GRAMMY award-winning star, Taylor Swift, will represent a new generation of luxury makeup — COVERGIRL NatureLuxe. The line, launching January 2011, includes a Silk Foundation and a Gloss Balm, both delivering a perfectly polished makeup look and a lightweight feel. The products were inspired by a new definition of luxury seen in both beauty and fashion that moves away from overstated, heavy opulence to simple, high-quality experiences.
“Taylor’s naturally polished and beautiful look fits perfectly with the new luxury makeup line,” said Vince Hudson, General Manager, COVERGIRL Cosmetics. “We specifically designed this line for women who, just like Taylor, want high quality products that flatter her lifestyle and environment. NatureLuxe provides luxury that isn’t extravagant, but rather simple, modern elegance that is inspired by nature.”