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Fresh off of her victory against Apple Inc., Taylor Swift is taking on an even more ambitious challenge: conquering China.
The singer is teaming up with JD.com Inc., the second-largest e-commerce company in China, to sell a new fashion line designed specifically for Chinese shoppers. Dresses, sweatshirts and other tops will be available in August on the website, ahead of Swift’s “1989” tour visit to Shanghai in November.
JD is looking to Swift to help expand deeper into clothing, where it’s chasing China’s No. 1 e-commerce company, Alibaba Group Holding Ltd. As part of the push, JD is wooing U.S. brands by eschewing the knockoff merchandise that’s common in some Chinese marketplaces.
Swift, a seven-time Grammy Award winner, showed her clout in the music industry last month when she confronted Apple and won. She persuaded the technology giant to pay royalties to artists during a three-month trial period of a new music service, a reversal of its earlier policy.
Taylor is featured in Keds’ new Fall campaign, Ladies First! The campaign will be celebrating female empowerment and will be featured in digital and print ads in publications such as Nylon and Refinery 29. Read more about the new campaign below and check out the first ads in the gallery!
Keds is putting “Ladies First,” in a new global brand platform featuring Taylor Swift.
“A new generation of women has been leading an exciting cultural shift redefining the conversation about equality and female empowerment,” said Chris Lindner, president of Keds. Lindner said Keds was created in 1916 to give women accessible footwear “to allow them to be who they wanted to be and go where they wanted to go.”
“Ladies First is a celebration of amazing women like Taylor Swift who are blazing new trails everyday,” said Lindner. Swift has been featured in Keds ads since 2013.
Taylor performed a second sold out show at Soldier Field in Chicago, Illinois last night! She put on another incredible show for 55,000 fans and brought out Sam Hunt as her special guest to sing his song “Take Your Time“. Taylor also replaced “You Are In Love” with “Mean” and had supermodels Andreja Pejic and Lily Donaldson walk the runway during “Style“. Check out photos from the show in the gallery. Videos and reviews from the show will be posted soon!
Taylor played the first of two sold out shows at Soldier Field in Chicago, Illinois last night! It was an incredible show and one filled with surprises! For the special guest, Taylor brought out Andy Grammer to perform his current hit “Honey, I’m Good“. During Style she also brought out actress Serayah from FOX’s TV show Empire to walk the runway and sing with her. For the acoustic portion of the show, instead of playing “You Are In Love”, Taylor played “Fifteen.” Be sure to check out photos from the show in the gallery and stay tuned for reviews and videos from the show!
Taylor performed a second sold out night at Nationals Park in Washington, DC tonight! Due to bad weather, there were several changes in the show throughout the night. Haim’s set was cut short and Vance Joy’s set was skipped, which resulted in Taylor coming on stage an hour earlier. Taylor also skipped All You Had To Do Was Stay and This Love due to the weather. Her special guest for the night was Jason Derulo with who she performed Want To Want Me with and for the acoustic portion of the show, she sang You Belong With Me. Check out photos from the show in the gallery, stay tuned for videos and reviews from the show!
Taylor has added a third show in Melbourne, Australia for the 1989 World Tour! After two sold out shows, a new show has been added for December 10th at AAMI park. Taylor will be the first artist in history to play the stadium three times. Tickets go on sale July 23rd at 10 AM, read the press release below for more information!
Adding to an already impressive year of making and breaking records, Taylor Swift will become the first ever artist to perform three concerts at Melbourne’s AAMI Park, and even more impressively, will be achieving the feat on a single tour.
Frontier Touring are thrilled to confirm that global superstar Swift will be adding a third and final Melbourne show date to The 1989 World Tour on Thursday 10 December, following overwhelming demand for tickets to the now sold out Friday 11 and Saturday 12 December shows. Tickets to the new show will be on sale to the general public from 10am AEST, Thursday 23 July.
No further dates will be added to the tour; this will be Australian fans’ last opportunity to catch the biggest performer in the world at the top of her game. Swift herself says the tour experience “…almost feels as if you are in a different world”.
Taylor performed the first of two sold out nights at Nationals Park in Washington, D.C. tonight! She performed in front of a crowd of 45,000 people and brought out Lorde as a special guest to sing her hit song Royals. Make sure to check out photos from the show in the gallery, watch videos and read reviews from the concert below!
1. Welcome To New York xx
2. New Romantics x
3. Blank Space x
4. I Knew You Were Trouble xxxx
5. I Wish You Would x
6. How You Get the Girl
7. I Know Places
8. All You Had To Do Was Stay
9. Royals with Lorde xxxx
10. You Are In Love
11. Clean xx
12. Love Story x
13. Style xx
14. This Love
15. Bad Blood xxx
16. We Are Never Ever Getting Back Together xx
17. Enchanted / Wildest Dreams xxx
18. Out of the Woods
19. Shake It Off xx