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Taylor fans have a new destination for unique and never seen Taylor Swift videos, Taylor Swift NOW – only on AT&T. Taylor Swift NOW is a video experience created exclusively by AT&T and Taylor that will showcase unique videos, concert performances, behind-the-scenes footage and more from the Taylor Swift archives. This is AT&T’s first-ever specially curated video catalog.
Launching soon, Taylor Swift NOW is organized in themed chapters and packed with special glimpses into Taylor’s life and work spanning her entire career. This will include original content with commentary from Taylor herself.
After its launch, Taylor Swift NOW will be updated regularly with new videos and chapters for special events, including select songs from her upcoming performance at DIRECTV’s Super Saturday Night concert.
Taylor Swift NOW will be available exclusively to AT&T customers across all of our video platforms: DIRECTV, DIRECTV NOW and U-verse later this year. This puts Taylor Swift NOW in the hands of more than 25 million video customers (as of 3Q16), with more to come following the launch of DIRECTV NOW. Taylor Swift NOW will also be available through those platforms’ apps for streaming on-the-go. AT&T wireless customers can stream the content data free.
Taylor was named #1 in highest paid woman in music, edging out Adele, Madonna, Rihanna, and Beyonce. Taylor’s $200 million haul from the 1989 Tour also broke previous all-time North American touring record, set by the Rolling Stones in 2005. She also had endorsements with Apple, Keds, Diet Coke, and recently inked a deal with AT&T.
One of the big singles on Taylor Swift’s 1989 is “Wildest Dreams”—a phrase that applies just as well to her recent earnings as the song. Swift pulled in $170 million over the past year, making her the highest-paid woman in music.
The bulk of her career-best haul came from her 1989 Tour, which grossed over a quarter of a billion dollars. More than $200 million of that came in North America, where Swift shattered the Rolling Stones’ record. She padded her total by moving more than 3 million album equivalents during our scoring period and shilling brands including Keds, Diet Coke and Apple.
“She has been building her fan base for years, and that fan base crosses multiple market segments,” says entertainment attorney Lori Landew of Fox Rothschild. “It’s this ability to appeal to younger and older audiences, and those in between, that makes Taylor such a sure bet with both concert promoters and brands who want to affiliate with her and with the community she has cultivated.”
Taylor made a surprise appearance at the 50th Annual CMA Awards in Nashville, Tennessee. She presented the anticipated 2016 Entertainer of the Year award to Garth Brooks. Taylor has won this prestigous award twice – in 2009 and 2011. Taylor looked stunning in a Julien Macdonald gown accessorized with black Stuart Weitzman heels, Irit Design earrings, and rings by Maxior Joias, Borgioni, and House of Gilan. See below for photos in our gallery and a video from the event!
Taylor Swift’s “1989” earns a 6x platinum certification in the United States.
The reigning Grammy winner for Album of the Year has officially reached a new multi-platinum tier in the United States.
According to the RIAA, Taylor Swift’s “1989” reached 6x platinum status on October 19, 2016.
The 6x platinum certification confirms 6 million in US album units. Each unit is equal to 1 sale, 10 track sales or 1500 track streams.
Whereas many newly certified albums are generating the majority of their units from track sales and streams, it is worth noting that “1989” has sold roughly 6 million pure US copies in the United States. Its certification is therefore as much of a “pure sales award” as one should expect to see in 2016.
Last night, Taylor performed at the Formula 1 US Grand Prix in Austin, Texas. Taylor played the piano version of This Is What You Came For in its live debut, along with many hit songs from 1989, Red, Speak Now, and Fearless. While this is Taylor’s only live performance for 2016, she made it a memorable one! See below for links to HQ pictures in our gallery and the concert set list.
1. New Romantics x
2. 22 x
3. Blank Space xx
4. I Knew You Were Trouble x
5. Style x
6. You Belong With Me x
7. Fifteen x
8. Holy Ground x
9. We Are Never Ever Getting Back Together / Bad Blood x
10. Love Story x
11. This is What You Came For xx
12. Sparks Fly x
13. Enchanted / Wildest Dreams xx
14. Out of the Woods x
15. Shake it Off x
Taylor was spotted with her friends Cara Delevingne, Suki Waterhouse, Serena Williams, Lorde, Dakota Johnson, Zoë Kravitz, Martha Hunt, Lily Donaldson, and Karlie Kloss in New York City over the past few weeks. See our gallery for more candids!
Taylor will be headlining the DIRECTV Super Saturday Night in Houston before Super Bowl 2017. The 64,000 square-foot venue will be customized for ultimate Taylor Swift fan experience. Tickets will be available through AT&T promos – more details to come!
AT&T* signed a major, exclusive multi-year, multi-faceted deal featuring performances and content with 10-time GRAMMY® award-winning singer, songwriter, musician and producer Taylor Swift.
As part of the deal with AT&T, Taylor Swift will headline DIRECTV Super Saturday Night in Houston the night before the Big Game. This is the 12th annual DIRECTV event leading up to the biggest sporting event of the year, and the 1st time Taylor Swift will perform during the festivities.
AT&T will share more details on the new multi-year relationship in the near future.
Taylor Swift, the only woman in Grammy history to ever win Album of the Year twice, will provide fans with the ultimate experience Saturday, Feb. 4, at a custom made 64,000 square foot venue in Houston created especially for this event. Fans will have access to tickets through a series of exclusive AT&T promotions and campaigns.
“We’re thrilled to reach a deal to bring Taylor and her unique talents to her fans and our customers in new and exclusive ways,” said John Stankey, CEO, AT&T Entertainment Group. “And we’ve thrilled attendees during the Big Game weekend for the last 11 years with A-list parties and the hottest performing music artists around, so 2017 will be our very best.