Taylor Swift is returning to the big screen this October! Fans can catch a special event, “The Official Release Party of a Showgirl,” in theaters starting October 3, the same day her new album, “The Life of a Showgirl,” comes out. The event will feature the world premiere of the music video for the lead single “The Fate of Ophelia,” behind-the-scenes footage from the shoot, and other exclusive content. Tickets go on sale today at 12:12 PM ET, so make sure you don’t miss out!

Taylor Swift will be returning to the big screen in October. She’ll be seen in thousands of theaters not with a traditional feature film, but with an 89-minute “release party” event, “Taylor Swift: The Official Release Party of a Showgirl,” starting on Oct. 3, the same day that her new album, “The Life of a Showgirl,” comes out.

The “party” — a sort of mass version of one of Swift’s vaunted “secret sessions” album events — will run in cinemas on Friday through Sunday of Swift’s album release weekend. Locations will include all 540 AMC Theatres locations, in keeping with the superstar’s ongoing deal with AMC Theatres Distribution to handle her big-screen product. It will also roll out in thousands of non-AMC locations in North America as well, including Cinemark and Regal theaters. Screenings will begin simultaneously across time zones at 3 p.m. ET/noon PT on Oct. 3.

The first and foremost attraction for many Swifties will undoubtedly be the premiere of the first music video from the new album, for the song “The Fate of Ophelia.” Other elements in the program’s promised 89-minute running time will include footage shot behind the scenes at the “Ophelia” video shoot, lyric videos for other songs on the album, and Swift’s “never-before-seen personal reflections” about those new songs.

The film will be specially priced in theaters during its Oct. 3-5 run, at $12, before any added online booking fees. (Although 13 has long been notable as Swift’s self-proclaimed lucky number, “12” has taken on larger meaning in her “Life of a Showgirl” era: it’s the singer’s 12th album, and it contains 12 songs.)

Tickets go on sale today at (when else) 12:12 p.m. ET. AMC sales will take place at amctheatres.com, and tickets for the thousands of other locations that will host screenings can be found at releasepartyofashowgirl.com.

Apart from the pricing, these showings will differ from the normal theatrical experience in another key regard. Says a release from AMC: “While normally prohibited during traditional showtimes, AMC guests are welcome to sing and dance during ‘Taylor Swift | The Official Release Party of a Showgirl’.” But, the announcement adds, in the interest of mayhem avoidance, “To help ensure everyone’s enjoyment of the show, guests may not stand on seats or block any aisles or stairs.”

(The other departure from traditional cinema showings: no trailers or ads, so arriving 25 minutes or even one minute past showtime is not advised.)

As for the international rollout, the program will be seen in more than a hundred countries outside the U.S., albeit not all simultaneously. Quite a few territories will get the “release party” concurrent with its Oct. 3-5 U.S. release, including Canada, Mexico, the U.K., France, Ireland, Germany, Switzerland, Austria, Belgium, the Netherlands, Luxembourg, Sweden, Norway, Finland, Denmark, South Africa, Australia and New Zealand. Tickets for showtimes in those countries will go on sale this coming Tuesday.

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