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  Taylor Joins The Voice As Guest Mentor
 

It has been announced that Taylor will be joining The Voice as an advisor. Her task will be giving advice to contestants from all four teams. We can’t wait to see Taylor as a mentor for other aspiring singers! You can read the article below.

Gwen Stefani and Pharrell Williams aren’t the only huge additions heading to this season of The Voice: Taylor Swift will stop by for an episode to serve as an advisor to the hopeful contestants, Us Weekly reports. “Taylor was an absolute pleasure to work with,” a source told Us of Swift’s The Voice appearance. “She had great feedback for all the contestants. She made for an amazing mentor.” Hopefully Swift won’t also be teaching contestants how to dance.

Swift is the latest superstar to be recruited as guest advisor for The Voice’s seventh season. Much like Coldplay’s Chris Martin last season, Swift will assist all the contestants and not just one specific judge’s team. Along with Swift, Stevie Nicks (Team Adam Levine), Bush’s Gavin Rossdale (his wife’s Team Stefani), Little Big Town (Team Blake Shelton) and Alicia Keys (Team Williams) will also appear as guest mentors.

Swift’s songs have long been a favorite of Voice contestants, and in June 2013, Swift herself made a surprise appearance during the competition when she visited the rehearsal of contestant Michelle Chamuel, who was set to perform the Red smash “I Know You Were Trouble.”

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  iHeartRadio Music Festival Promo Video
 

A new promo video for iHeart Radio Music Festival has been released. In it, Taylor discusses what makes the festival special and why she’s excited to share the stage with other artists! It’s a very nice video, so don’t forget to check it out below. We’ve also added screencaps from the video to the gallery, you can see them by clicking here.


  Taylor To Perform At The German Radio Awards
 

Taylor will be performing at the German Radio Awards in Hamburg on September 4th! We can’t wait to see another live performance of Shake It Off! You can read the Bing translation of the article below for more information.

Country music star Taylor Swift sings at the German radio award

[Bing Translation] The seven-time Grammy winner will for the first time her new single “Shake It Off” present. The fantastic four receive a special award at the Gala on September 4 in Hamburg.

Country music star Taylor Swift, 24, comes to the German radio awards to Hamburg.The seven-time Grammy winner occurs in addition to the British pop singer Lily Allen and the German musicians Jan Delay, Andreas swift, mark Forster and Gunslinger in the Gala on September 4 along with the NDR big band on. Swift will for the first time her new single “Shake It Off” present. In front of 1,000 guests you are awarded for the fifth time together called awards from public and private channels in life to radio personality. The event goes into the shed 52 across the stage. Barbara Schöneberger will moderate the radio award.

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  “Shake It Off” Outtakes Video #1
 

The first outtakes of “Shake It Off” have been published on Taylor’s official YouTube channel! In the video Taylor explains that doing what you want is more important than fitting in, and it’s very inspirational. You can watch the video below, and don’t forget to check out the screen shots from the video in the gallery!


  Taylor Tops Billboard Artist 100 List
 

This week, Taylor took her spot at #1 on the Billboard Artist 100 list. She is only the second female artist to claim this spot, so congratulations Taylor!

Taylor Swift takes over as the top artist in the U.S., as she vaults to No. 1 on the Billboard Artist 100, marking her first week atop the chart. She’d re-entered the list at No. 69 last week as buzz built for her new Billboard Hot 100 No. 1 “Shake It Off.”

The Artist 100 provides the first weekly ranking dedicated to measuring artist activity across Billboard’s most influential charts, including the Billboard Hot 100 songs chart, Billboard 200 albums chart and the Social 50. The Artist 100 blends data measuring album and track sales, radio airplay, streaming and social media fan interaction to provide a weekly multi-dimensional ranking of artist popularity.

Swift soars to No. 1 on the Artist 100 with a gigantic 807 percent surge in overall points, and with digital song sales the biggest driver (67 percent) of her total weekly activity. Leading the way: 544,000 downloads sold for “Shake” in its first week, according to Nielsen SoundScan, marking the biggest weekly total for a song this year. In addition to the Hot 100, the track also launches at No. 1 on the Digital Songs chart.

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  New Keds Behind The Scenes Video
 

Keds has released a brand new behind the scenes video from Taylor’s fall photoshoot. In it she disscuses the fun part about style and her looks. Take a minute and watch the video below!


  “Shake It Off” Debuts At No. 1 On Billboard Hot 100
 

It has been announced that Taylor’s first single “Shake It Off” from the upcoming album “1989” has sold 544,000 copies in its first week, and debuted at #1 on Billboard’s Hot 100! This marks the biggest sales week of 2014 and the fourth-largest debut week ever. You can read the full article below. Congratulations, Taylor!

Swift’s new single blasts in at No. 1, thanks to hefty sales, streaming and airplay. Plus, Nicki Minaj’s ‘Anaconda’ vaults 39-2 following the premiere of its video.

Taylor Swift rockets onto the Billboard Hot 100 chart at No. 1 with “Shake It Off.” As expected, her new self-empowerment anthem debuts at the top following its first week of availability.

The explosion of “Shake” also spurs Swift to vault to No. 1 on the Billboard Artist 100 chart (which measures song and album sales, radio airplay, streaming and social activity), up from No. 69 last week. (A deeper story covering the latest Artist 100 to follow on Billboard.com.)

The lead single from Swift’s Oct. 27 Big Machine Records album 1989 soars in at the Hot 100’s summit fueled by a combination of immense sales, radio airplay and streaming (the chart’s three measurement components). Swift released the song for digital purchase and to radio, and premiered its official video, last Monday (Aug. 18, just after 2 p.m. PT/5 p.m. ET), the same day that she hosted a Yahoo! live stream announcing the new set’s release.

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  Capital FM Interview
 

Capital FM spoke to Tayor today about her upcoming album “1989”. She revealed that her new music will sound nothing like the songs she’s made before, and that it’s going to feature a lot of late eighties elements! You can read the full article below.

Taylor’s feeling VERY happy with her new album… and she’s given Capital the inside scoop on what to expect!

Last week the ’22’ star announced her new record as ‘1989’, along with new single ‘Shake It Off’, and has now opened up exclusively to us about what she has in store for the #Swifties.

“One of the things you can expect is that I’m really trying to challenge myself in every single way possible to make music that doesn’t sound like music I’ve made before,” Taylor revealed to Capital’s Max. ‘When you get into the album there are a lot of late eighties sounds and vocal stylings and production elements.

“We were really just playing around with this album and didn’t limit ourselves,” Taylor explained. “What ended up happening was we made an album that really sounds like an album, it’s really sonically cohesive, and I’m really proud of it.”

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  “Shake It Off” Makes Record Start At Radio
 

It was announced yesterday that Taylor’s latest single “Shake It Off” has broken the record for the highest debut ever on Adult Pop Songs! You can read the full article below for more details. Congratulations to Taylor on her new achievement!

Taylor Swift sets a record for the highest debut in the history of Billboard’s Adult Pop Songs radio airplay chart, where “Shake It Off” blasts in at No. 9.

On the Pop Songs chart, “Shake” soars in at No. 12, tying the record for the best-ever launch.

The track’s kickstart at radio precedes its likely debut atop the airplay/sales/streaming-based Billboard Hot 100 this week. Visit Billboard.com on Wednesday (Aug. 28) when highlights of the chart will post. (All charts, including the full Hot 100, will update online the following day.)

“This historic launch represents impeccable set-up and teamwork with precise execution,” says Charlie Walk, executive vp Republic Records, which is promoting “Shake” to pop radio. “Most importantly, it further emphasizes the power of Taylor and her world-class music.”

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