Taylor has teamed up with Subway and Diet Coke for an opportunity to win paid trips to meet her on the 2015 tour! There will be 31 lucky winners, one for every day of October, so be sure to participate if you get the chance! On another note, we have added two outtakes from the promotional shoot to the gallery, you can see them by clicking here.
Want to meet Taylor Swift on her next tour? Subway’s got you covered.
The world’s largest restaurant chain (42,741 locations globally) is teaming up with the best-selling pop star and Diet Coke for #MeetTaylor, a campaign that will give 31 fans a chance to win paid trips to meet Taylor Swift on her 2015 concert tour – one for every day in October, in anticipation for the Oct. 27 release date of her fifth album 1989.
The promotion kicks off October 1, with fans able to enter by purchasing a limited-edition, Swift-branded Diet Coke cup that will include a specially-marked code to enter the #MeetTaylor contest on www.subway.com or the Subway Freshbuzz App. Subway will advertise the Taylor tie-in via TV, radio, social media and in-restaurant advertising, with an undisclosed media spend that chief marketing officer Tony Pace indicates may increase as the campaign picks up steam.