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  Forbes Names Taylor #1 Highest Paid Woman in Music in 2016
 

Taylor was named #1 in highest paid woman in music, edging out Adele, Madonna, Rihanna, and Beyonce. Taylor’s $200 million haul from the 1989 Tour also broke previous all-time North American touring record, set by the Rolling Stones in 2005. She also had endorsements with Apple, Keds, Diet Coke, and recently inked a deal with AT&T.

One of the big singles on Taylor Swift’s 1989 is “Wildest Dreams”—a phrase that applies just as well to her recent earnings as the song. Swift pulled in $170 million over the past year, making her the highest-paid woman in music.

The bulk of her career-best haul came from her 1989 Tour, which grossed over a quarter of a billion dollars. More than $200 million of that came in North America, where Swift shattered the Rolling Stones’ record. She padded her total by moving more than 3 million album equivalents during our scoring period and shilling brands including Keds, Diet Coke and Apple.

“She has been building her fan base for years, and that fan base crosses multiple market segments,” says entertainment attorney Lori Landew of Fox Rothschild. “It’s this ability to appeal to younger and older audiences, and those in between, that makes Taylor such a sure bet with both concert promoters and brands who want to affiliate with her and with the community she has cultivated.”

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